Clean labels, simple ingredients spur cookie and cracker. The founder of way better snacks, a fastgrowing maker of chips and crackers launched in 2011, is moving the company from long island to minneapolis, where his career started. Ceo jim breen, a veteran of the food industry, is relocating his fastgrowing way better snacks company from long island, n. Way better snacks gluten free nongmo whole grain corn. Founded in 2011 by consumer product entrepreneur and industry veteran jim breen, way better snacks makes delicious and better foryou tortilla chips and crackers. I knew that beginning with the highestquality ingredients meant wed end up with better snacks. Way better snacks gluten free nongmo tortilla chips multigrain description. Clean labels, simple ingredients spur cookie and cracker sales.
Live better is known for its way better snacks brand of crackers and natural tortilla chips that come in various flavors like sriracha, black bean and sweet potato. Graze craze growing snack choices multiply and get healthier. What makes way better snacks way better than other natural tortilla chips. Jan 16, 2019 live better brands was created by founder jim breen in 2011 with a vision to provide better foryou salty snacks with the innovative addition of sprouted seeds and grains. We work to pack as much deliciousness as we can into each and every one of our snacks. Storage tips for snacks, baked goods, and crackers real. Alliance consumer growth invests in way better snacks. Responsible for developing way better sprouted tortilla chips and way better crackers in all classes of. Vitacost sells top brand vitamins at wholesale cost.
Whether youre keeping baked goods at room temperature or freezing them, make sure theyre tightly wrapped or in an airtight container, with the following exceptions. An injection of capital from private equity firm alliance consumer growth acg will help way better snacks accelerate its nationwide distribution and raise awareness about the benefits of. Way better snacks multi grain whole grain corn tortilla chips. Avrio capital vc way better brands llc created avrio. Jim breen, founder of way better snacks, right, talks with his sister linda carter surrounded by their display.
A minneapolisbased maker of natural tortilla chips and crackers. I had a vision to create better fooddelicious snacks i could feel good about eating and feeding to my friends and family, he says. Way better snacks sets the pace for betterforyou snacking 2016. Alliance consumer growth invests in way better snacks new. Way better tortilla chips and crackers are certified gluten free, kosher, use nongmo ingredients and do not include msg, trans fats or high fructose corn syrup. Jun 18, 2015 founded in 2011 by consumer product entrepreneur and industry veteran jim breen, way better snacks makes delicious and better foryou tortilla chips and crackers.
Apr 15, 2016 vision became reality in 2011 with the launch of six flavors of tortilla chips under the way better snacks brand, says breen. Jun 24, 20 the founder of way better snacks, a fastgrowing maker of chips and crackers launched in 2011, is moving the company from long island to minneapolis, where his career started. Jun 18, 2015 live better is known for its way better snacks brand of crackers and natural tortilla chips that come in various flavors like sriracha, black bean and sweet potato. Way better snacks announces investment from alliance. Jim breen founder, way better snacks to learn more about our products visit us at. But while great branding, its focus on sprouted seeds and the cpg.
Live better brands new tortilla chip variety, a nacho above, made its debut at the 2016 winter fancy food show. The acg investment will enable way better to accelerate nationwide product distribution, expand new product development and continue generating consumer awareness and adoption. Vision became reality in 2011 with the launch of six flavors of tortilla chips under the way better snacks brand, says breen. For more information on our craveably delicious snacks, head to. Private equity firm takes minority stake in way better snacks. Chips and crackers are listed in alphabetical order by category. Jun 19, 2015 founded in 2011 by consumer product entrepreneur and industry veteran jim breen, way better snacks makes delicious and better foryou tortilla chips and crackers. Started by hain celestial sales veteran jim breen, way better has recently expanded from snack chips to include pita crisps and crackers. Alliance consumer growth invests in better for you way. Live better brands was created by founder jim breen in 2011 with a vision to provide betterforyou salty snacks with the innovative addition of sprouted seeds and grains. Way better snacks gluten free nongmo tortilla chips. Way better is a true leader and innovator in the premium natural snacks category, said trevor nelson, managing.
We are thrilled to work with jim and his outstanding team to help grow the brand. Way better snacks builds momentum as a leader in betterforyou snacking. Thats because we start with the best, most premium ingredients and make them even better by. The folks at way better snacks have revamped the classic tortilla chip with sprouted grains, beans, seeds and other simple ingredients that pack partyworthy flavor. Because we want everything you eat to be way better. These snacks are coming soon to a grocery shelf new year.
Way better snacks sweet potato chips are the best snacks for those on a gluten free diet and need a crispy change. Buy discount vitamins, nutritional supplements, low carb, weight loss supplements and other health products from vitacost. Live better brands launches a nacho above 20160203. Apr 26, 20 the folks at way better snacks have revamped the classic tortilla chip with sprouted grains, beans, seeds and other simple ingredients that pack partyworthy flavor. How minnesota became the center of the snack universe minnpost. Oct 07, 2015 the best chips and crackers for healthy snacking. Q and a way better snacks sprouting into success food business.
View jim breens profile on linkedin, the worlds largest professional community. Since then, weve added three everyday new flavors and three limitededition. Way better brands llc created subordinated debt for food. For jim breen, better snacks always start with better ingredients. Founded in 2001, the way better snacks product line features tortilla chips and crackers. Way better snacks sets the pace for betterforyou snacking. Jun 18, 2015 started by hain celestial sales veteran jim breen, way better has recently expanded from snack chips to include pita crisps and crackers. Way better snacks moved from new york to the north loop in minneapolis. Jun 26, 2015 jim breen is the ceo of live better brands, the minneapolisbased parent company of way better snacks, which he founded in 2011. Shop for gluten free sweet potato chips at glutenfreepalace. Better is a way of life and its how well create everything at way better is way of life and its how well create everything at way better snacks. View tim hammonds profile on linkedin, the worlds largest professional community. Q and a way better snacks sprouting into success food.
Bursting with sprouted seeds, beans, and grains, weve unlocked all the goodness inside your favorite snack with a way better crunch. Bello also developed trader joes pita bite crackers and a biscotti he americanized by using more butter and creating a softer center. From retail marketing to customer service and graphic design to accounting, this team really is, well way better. Way better sells chips and crackers made with nongenetically. Sprouting removes the protective layer from seeds, grains and beans to unlock bioavailability and maximize the nutrient value. Apr 26, 2016 our way better snacks sprouted barley crackers are the perfect palette for all of your spreadable and dippable creations. Jim breen, founder and ceo of live better brands and way better snacks, minneapolis, agrees.
View jim breen s profile on linkedin, the worlds largest professional community. Way better is a true leader and innovator in the premium natural snacks category, said trevor nelson, managing partner of a. Headquartered in the great city of minneapolis, minnesota, the way better snacks team is a small but growing group of awesomely talented individuals. Way better snacks ceo jim breen to present at 9th annual. All way better snacks products feature bold flavors, premium quality nongmo ingredients that are high in nutrients and made with sprouted whole grains. Way better snacks gluten free nongmo whole grain corn tortilla chips sweet chili description. Its time to try natural tortilla chips in way better. Shop way better snacks tortilla chips, black bean, 5. Live better is known for its way better snacks brand of crackers and natural tortilla. All of the companys products feature sprouted whole.
Jim breen, founder of way better snacks, right, talks with his sister linda carter surrounded by their display at the winter. Founded in 2011 by consumer product entrepreneur and industry veteran jim breen, way better snacks makes delicious and betterforyou tortilla chips and crackers. In addition to supplying sprouted ingredients for way better snacks. Enjoy the satisfying crunch of stoneground corn chips with the added boost of sprouted quinoa, flax, chia, broccoli or radish seeds, sprouted brown rice, sprouted black beans or real sweet potato. Red fife and spelt pitaahh chips and sprouted barley crackers rapidly followed and new. Jan 20, 2015 graze craze growing snack choices multiply and get healthier. The first new everyday flavor to be added to way better snacks tortilla chip line since. Dec 19, 2016 what makes way better snacks way better than other natural tortilla chips. Live better brands receives private equity investment. The acg investment will enable way better to accelerate nationwide product distribution, expand newproduct development and continue generating consumer awareness and adoption. Since then, weve added three everyday new flavors and three limitededition seasonal flavors, as well as a line of sproutedbarley crackers, he adds.
Way better snacks are available at leading retailers across canada and the usa. Way better snacks gluten free nongmo tortilla chips sweet. That means starting with the highest quality, whole grain, sprouted ingredients. Ceo jim breen is something of a forced entrepreneur who got merged out of a job after his company, celestial seasonings, was acquired a few years ago. Snackfoods maker moves from new york to north loop. Theyre crafted to be addictively delicious and better for you. Jim breen, founder and ceo, has a background in sales, previously. We craft our craveably delicious chips with allnatural, premium ingredients, because we never settle for anything but the best. Jun 24, 20 way better snacks to move to minneapolis from n. Way better snacks announces investment from alliance consumer. Apr 09, 2015 minneapolis, apr 09, 2015 business wire with snacking the new norm for american consumers, jim breen, founder and ceo of live better brands and its successful way better snacks brand, has.
Sign up for exclusive offers from round eye supply. Way better snacks simply so sweet chili corn tortilla chips. Live better brands llc, makers of way better snacks, is a strong candidate for the next sizable minnesota food company that could be acquired by a larger, national company. Way better brands is a betterforyou snack food company created through. Way better snacks moves headquarters to minneapolis news. Ceo jim breen is something of a forced entrepreneur who got merged out of a job after his company, celestial seasonings, was. Its a question that jim breen, founder of way better, gets all the time.
Shop way better snacks tortilla chips, sweet chili, 5. Every chip in the bag is bursting with flavors and crunch. Overlooking washington avenue in the bustling north loop neighborhood, the office is home to about half of our 30 employees. We sprout these great seeds, beans and grains to make them even better. Its time to try natural tortilla chips in way better snack. Jim breen is the ceo of live better brands, the minneapolisbased parent company of way better snacks, which he founded in 2011.
Founded in 2011 by consumer product entrepreneur and industry veteran jim breen, way better snacks makes better foryou tortilla chips and crackers. Great lakes, midwestern us founded date 2011 founders jim breen operating status. For breen, better snacks always start with better ingredients. Minneapolisbusiness wirewith snacking the new norm for american consumers, jim breen, founder and ceo of live better brands and its successful way better snacks brand, has been selected.
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